Development of the Marketing Mix Is Contingent Upon the Customer

question 61

Multiple Choice

Development of the marketing mix is contingent upon the customer segment to be served. How do customer service segments differ from product market segments?

• A)Service segments are often narrower than product segments.
• B)Service segmentation focuses on what business buyers need versus on what they expect.
• C)Service segments are often wider than product segments.
• D)The demand patterns of each service segment are very similar.
• E)none of the above

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Definitions:

International Trade

The exchange of goods, services, and capital between countries or territories.

Canada

A country located in the northern part of North America, known for its vast landscapes, multicultural diversity, and bilingual official languages of English and French.

Diversity

The practice of including or involving people from a range of different social and ethnic backgrounds, including different genders, races, and sexual orientations.

Visible Minorities

Refers to groups of people who are not in the majority race or ethnicity in a specific community or country and are recognized based on their distinct physical characteristics.