In the Marketing of Business Services, Items Such as Uniforms

question 59

Multiple Choice

In the marketing of business services, items such as uniforms, logos, guarantees, written contracts, and color schemes are examples of:

• A)determinant attributes.
• B)the service concept.
• C)the actual service offer.
• D)physical evidence of the actual service.
• E)the system used to create and deliver the service.

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Definitions:

Yield To Maturity

The total return anticipated on a bond if it is held until it matures, including all interest payments and capital gains or losses.

Par Value

The face value of a bond or stock, representing the amount that the issuer agrees to pay at maturity or the value assigned to a stock for accounting purposes, respectively.

Matures

Refers to the final payment date of a loan or other financial instrument, at which point the principal (and all remaining interest) is due to be paid.

Par-value

The par value of a bond, share of stock, or coupon as declared by the issuer.