The Use of a Product-Family Focus in Planning Should Include

question 45

Multiple Choice

The use of a product-family focus in planning should include which of the following?

• A)Close interfunctional working relationships.
• B)A short-term view of technology strategy.
• C)A year-by-year commitment of resources.
• D)All of the above.
• E)Only b and c.

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Definitions:

Target Market

The specific group of consumers at whom a company aims its products and services.