A Business Marketer Who Places the Highest Priority on Achieving

question 47

Multiple Choice

A business marketer who places the highest priority on achieving control in the channel of distribution should use:

• A)a direct channel.
• B)a channel which includes numerous industrial distributors.
• C)a channel which includes numerous manufacturers' representatives.
• D)a channel which includes numerous commission merchants.
• E)an indirect channel.

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Definitions:

Cash Collections

The process of receiving and recording the amount of money received from customers or clients, typically in the context of accounts receivable.

Sales Budget

An estimate of the expected sales revenue for a period, which serves as a foundation for a company's production and marketing planning.

Master Budget

An inclusive financial planning document that consolidates all individual budgets related to sales, cost of goods sold, operations, overheads, and capital expenditures.

Credit Sales

Sales made by a business where payment is delayed as per agreed terms with the buyer.