The Ford Motor Company's Electronic Components Plant in Lansdale, Pennsylvania

question 3

Essay

The Ford Motor Company's electronic components plant in Lansdale, Pennsylvania produces 124,000 engine controllers, anti-lock brake sensors, and speed-control units a day. Since each product has 400 to 500 parts, managers have to keep track of more than five million individual pieces daily. Lean inventories and quick production changeovers require dependable suppliers. To maintain tight control, Ford issues a monthly report card to suppliers listing quality rejects, conformance with schedule, and overshipments. In the words of the plant manager, "this puts our relationship with them on an objective basis." Describe the particular logistical capabilities that a business marketer must possess to successfully meet the requirements of this highly sophisticated Ford plant. Explore other elements of the business marketing strategy that may be crucial in initiating and sustaining a profitable relationship with this customer.

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Definitions:

Coordination Through Standardization

is the process of establishing common routines and procedures across an organization to streamline operations and ensure consistency.

Standardizing Processes

Standardizing Processes involves creating uniform procedures or protocols to ensure consistency, efficiency, and quality in the execution of tasks or operations.

Non-Routine Work

Work that involves dealing with unexpected conditions and problems, requiring creativity and problem-solving skills.

Informal Communication

The exchange of information unofficially within an organization, often through casual conversations.