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Rather Than Waiting for Customers in the Business Market to Demand

question 17

Essay

Rather than waiting for customers in the business market to demand just-in-time (JIT) service, explain how a business marketer could proactively seek out opportunities to assist customers using JIT inventory management as a marketing strategy. To implement such a strategy, what adjustments would be required in the logistical system?


Definitions:

Trust

The firm belief in the reliability, truth, ability, or strength of someone or something, essential for social relationships and psychological well-being.

Financial Security

The state of having stable income or resources to support a standard of living now and in the foreseeable future.

Sex

A biological characteristic determining the male and female species, also referring to activities related to sexual intercourse.

Attaining A Goal

The act of achieving or reaching a desired outcome or objective.

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