A____________________pricing Approach Is Most Appropriate for a Distinctly New Product

question 43

Short Answer

A____________________pricing approach is most appropriate for a distinctly new product, and provides an opportunity to profitably reach market segments that are not sensitive to the high initial price.

---

Definitions:

IRR Cross-over

A concept where two projects have the same initial investment but differing cash flows leading to points at which their internal rates of return intersect.

NPV

Net Present Value is a financial metric that calculates the present value of all net cash flows (positive and negative) from an investment, discounted back at the investor's required rate of return.

Required Return

The minimum expected return an investor demands for a particular investment, reflecting the investment's risk.

NPV

An alternative measure for Net Present Value, reflecting the difference in the present value of cash inflows and outflows over a period of time.