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A firm developed a new component part (i.e., a timing mechanism) that can be effectively used in dishwashers, automobiles, toys and medical equipment. Describe the process that the firm might follow in measuring the elasticity of demand for the new product. Is it likely to vary by application?
Average Accounting Return
A measure of investment profitability calculated as the average annual net earnings of a project divided by the average investment in the project.
Straight-Line Method
An accounting method for allocating the cost of an asset evenly over its useful life.
Cost of Capital
The obligatory profit percentage a corporation needs to achieve on its investments to keep its market share and attract investors.
IRR
Internal Rate of Return; a financial metric used to evaluate the profitability of investments, representing the discount rate that makes the net present value (NPV) of all cash flows equal to zero.
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