Social Media

question 20

Multiple Choice

Social media:

• A)are more effective than traditional media at reaching hard-to-reach prospects.
• B)are typically less expensive that print media.
• C)facilitate targeted, personalized contact across the customer experience landscape.
• D)enhance the impact of trade promotions.
• E)all of the above

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Definitions:

Fixed Cost

are business expenses that remain constant regardless of the level of production or sales, such as rent or salaries.

Depreciation

The process of allocating the cost of tangible assets over their useful lives, reflecting wear and tear or obsolescence.

Discount Rate

The interest rate used to discount future cash flows to their present value, reflecting the time value of money.

Operating Leverage

A measure of how sensitive a company's operating income is to a change in its sales volume.