In Formulating Advertising Messages,the Business Marketer Should

question 61

Multiple Choice

In formulating advertising messages,the business marketer should:

• A)emphasize product and technical specifications.
• B)identify general buying criteria of importance to a range of buying center members.
• C)use color and illustrations sparingly.
• D)both (a)and (b)
• E)none of the above

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Definitions:

Circular-Flow Diagram

A graphical representation illustrating the flow of funds among households, companies, and the government within an economy.

Factors Of Production

Inputs necessary for the creation of goods and services, including labor, land, capital, and entrepreneurship.

Circular-Flow Diagram

A visual model of the economy that shows how dollars flow through markets among households and firms, illustrating the interactions between key sectors of the economy.

Factors Of Production

Resources used in the creation of goods and services, traditionally categorized into land, labor, capital, and entrepreneurship.