A Key Account Represents a Customer Who Buys for an Organization

question 41

True/False

A key account represents a customer who buys for an organization with geographically concentrated units.

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Definitions:

Salesperson

A professional who is responsible for selling products or services to customers, often directly.

Products

Goods or services that are created through a process and then offered to the market to satisfy a need or want.

Buying Decision

The process through which a consumer decides whether or not to purchase a product or service.

Frito-Lay

A subsidiary of PepsiCo, specializing in the manufacture and distribution of snack foods.