If a Business Marketer Is Particularly Concerned with Over- or Under-

question 9

Multiple Choice

If a business marketer is particularly concerned with over- or under- spending on a particular marketing strategy element, such as advertising, which of the following tools would be most useful?

• A)expense-to-sales ratio analysis.
• B)​market share analysis.
• C)​sales analysis.
• D)marketing audit.
• E)​profit analysis.

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Definitions:

Subdiscipline

A specialized area of study or research that falls under a broader academic discipline or field.

Psychology

The study of human behavior.

Independent Variable

In an experiment, the variable that is manipulated or changed to observe its effect on the dependent variable.

Experiment

A study in which the researcher manipulates an independent variable and randomly assigns people to groups (levels of the independent variable).