For Customers with a Transactional Focus, Business Marketers Should Discontinue

question 12

True/False

For customers with a transactional focus, business marketers should discontinue the use of expensive customer databases and set revenue targets and profit goals.

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Definitions:

Privity of Contract

A doctrine in contract law that stipulates that only parties involved in the contract have the rights and responsibilities to enforce it.

Contract Rights

The legal benefits and obligations that are created by a contract for the parties involved.

Incidental Benefit

A non-intended advantage or favor a party receives from a contract made between other parties.

Mortgage Payments

Regular payments made to a lender, typically composed of principal and interest, for the loan taken out to purchase property.