Motorola Plans to Introduce an Advanced Personal Communicator to the Business

question 24

Essay

Motorola plans to introduce an advanced personal communicator to the business market. They feel that the system is ideally suited for managers. While a broad marketing strategy has been sketched out, it is now time to put together the specific details of the marketing plan from start-to-finish. The planned introduction is six months away. Provide a comprehensive list of the key decisions the firm should make in the areas of pricing, channels, advertising, sales force training, segmentation, and related areas. Next, describe the specific types of information that might be gathered to facilitate each decision. Finally, once the product is introduced, what performance areas should be monitored to determine if strategy adjustments are required for the new product?

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Definitions:

Maximize Profit

A strategy focusing on increasing the difference between the revenue generated and the costs incurred by a business.

Across Cultures Competency

The proficiency in understanding, interacting, and effectively communicating with people of different cultural origins.

Feng Shui

An ancient Chinese practice involving the arrangement of physical spaces to achieve harmony and balance with the environment.

Bamboo Plants

Fast-growing plants belonging to the grass family, known for their importance in ecological balance, and various uses in construction, furniture, and textiles.