Case 2-2 Life Decisions Cyber Cafe Is a Cafe with Free Internet

question 62

Multiple Choice

Case 2-2
Life Decisions Cyber Cafe is a cafe with free Internet service and computers that are linked to various online career opportunities. They have set up their computers to display their Web site to help users have a starting point

-The owner wants to add his e-mail address as a link so customers can send questions to him directly.What should he be most concerned with when designing the links?

• A) e-mail address
• B) potential clients
• C) mailto tag
• D) potential spam

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Definitions:

Consumer Tribes

Groups of people who share similar interests, values, or lifestyles, significantly influencing each other's consumer behavior and brand preferences.

Subcultures of Consumption

Groups of people who share distinctive preferences, consumption habits, and lifestyles, often revolving around specific brands, products, or activities.

Brand's Myth

is the set of stories or beliefs associated with a brand that shapes its identity and emotional appeal to consumers.

Subcultures

Groups within a larger culture that distinguish themselves through distinct beliefs, values, or interests.