Social Networking Sites Can Reduce Organizations' Costs by _____

question 81

Multiple Choice

Social networking sites can reduce organizations' costs by _____.

• A)giving customers more access to all sorts of data
• B)limiting buyers' choices by offering services that make it difficult for customers to switch
• C)providing an inexpensive medium for targeting a large customer base
• D)customizing the organization's Web site and offering many options to customers

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Definitions:

Sportscaster

A journalist who reports and provides commentary on sports events, either on television or radio.

High Status

Occupying a position of superior rank, prestige, or respect within a social hierarchy.

Foot In The Door

A persuasion technique where a small request is made first to increase the likelihood of agreement to a larger request later.

Lowballing

A persuasive technique in which an initially favorable offer is made to gain agreement, but then terms are made less advantageous to the target.