Examlex
_________ are small text files with a unique ID tag that are embedded in a Web browser and saved on the user's hard drive.
Brand Evaluations
The process by which consumers assess a brand's value, quality, and relevance to their needs, influencing their purchasing decisions.
Buyer
A person or entity that purchases goods or services for personal use, resale, or as part of industrial processes.
Influencer
An individual with the power to affect the purchasing decisions of others due to their authority, knowledge, position, or relationship with their audience.
User
An individual or entity that utilizes a product, service, or system.
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