Examlex
_____ security measures primarily control access to computers and networks,and they include devices for securing computers and peripherals from theft.
Buying Center
A group of individuals within an organization who are involved in the process of making purchasing decisions.
New Buy
A purchasing situation in which a business customer is buying a product or service for the first time, requiring extensive decision-making and research.
IBM
International Business Machines Corporation, a multinational technology and consulting company known for its computer hardware, software, and IT services.
B2B Marketing
The marketing of goods and services directly to other businesses or organizations rather than to individual consumers.
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