Service and Support Are Even More Important in E-Commerce Than

question 67

Multiple Choice

Service and support are even more important in e-commerce than in traditional commerce because e-commerce companies _____.

• A)do not have a physical location to help maintain current customers
• B)focus only on attracting new customers
• C)discontinue business with unhappy customers
• D)rarely cut out the middleman in the link between suppliers and consumers

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Definitions:

Put Option

A financial derivative that gives the holder the right, but not the obligation, to sell a specified amount of an underlying asset at a set price within a specified timeframe.

Call Option

A financial contract giving the buyer the right, but not the obligation, to buy a specified amount of an underlying asset at a predetermined price within a set timeframe.

Swap Contract

A financial agreement between two parties to exchange sequences of cash flows for a set period according to specified terms.

Option Contract

A contract that gives the holder the right, but not the obligation, to buy or sell an asset at a predetermined price within a specific time period.