Describe Business-To-Consumer (B2C)e-Commerce

question 5

Essay

Describe business-to-consumer (B2C)e-commerce.Provide examples of companies that are involved in this type of e-commerce and explain the difference between pure-play companies and brick-and-mortar companies with an online sales presence.

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Definitions:

Original Issue

The first issuance of a security or financial instrument to the public or to investors.

Securities

Securities that signify holding an equity stake in a company listed on the stock market, a debt interest in a corporation or government entity through bonds, or entitlement to ownership through options.

Maintenance Margin

The minimum amount of equity that must be maintained in a margin account, following the initial purchase, to continue holding an investment.

Initial Margin

The percentage of the purchase price of securities (like stocks, bonds) that an investor must pay for with his own cash or marginable securities when using a margin account.