Identify a Technique Under the Executive Information Systems (EISs)that Allows

question 55

Multiple Choice

Identify a technique under the executive information systems (EISs) that allows managers to flag data that is unusual or out of normal boundaries.

• A)Forecasting
• B)Text mining
• C)Variance reporting
• D)Data reporting

---

Definitions:

Targeting Markets

The process of identifying and focusing on specific groups of potential customers to whom a company aims to sell its products or services.

Key Steps

The critical phases or important actions needed to achieve a goal or complete a process effectively.

Segmentation Bases

Criteria or variables used to divide a market into distinct segments, based on characteristics like demographics, behavior, or needs.

U.S. Organizational Markets

Markets within the United States consisting of businesses and institutions that purchase goods and services for use in the production of other goods and services, for resale, or for operations.