Examlex
In specifying KSAs,broad statements are preferable to specific ones.
Trade Name
A commercial name under which a company conducts business, distinct from the company's legal name.
Administered Vertical Marketing System
A coordinated marketing strategy where a dominant member of a distribution channel wields its power to organize, manage, and motivate other members in the channel to ensure a cohesive and efficient marketing effort.
Contractual Vertical Marketing System
A formal agreement among members at different levels of the distribution channel to work together in order to more efficiently reach the consumer.
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