Global Sourcing Is

question 84

Multiple Choice

Global sourcing is:

• A) selling products in other countries.
• B) obtaining resources from other countries.
• C) the use of worldwide resources.
• D) hiring people from other countries.

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Definitions:

Experiential Approach

A method focusing on creating experiences for consumers, emphasizing the importance of sensory, emotional, cognitive, and relational values beyond the functional value of a product or service.

Service Dominant Logic

A perspective that sees service, rather than goods, as the fundamental basis of exchange and views all economic activity as service.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, traditionally categorized as product, price, place, and promotion.