Examlex
With bounded rational decisions,the decision maker attempts to use optimizing-selecting the best possible alternative.
Heterogeneous
Comprised of varying elements or components that differ from one another; varied in nature or substance.
Service-Product Continuum
is a concept that illustrates a range extending from pure service to pure product, showing that most market offerings consist of a mix of both.
Grocery Store
A grocery store is a retail establishment that specializes in selling food and other household goods to consumers for everyday consumption.
Customizing Services
Modifying or tailoring services to meet the specific needs or preferences of individual customers.
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