Examlex
What is the major difference between nominal grouping and consensus mapping?
Product Differentiation
A marketing strategy that involves distinguishing a product or service from others in the market to make it more attractive to a particular target market.
Product Positioning
The process of strategically defining a product's image and value proposition in the target market's mind.
Brand Mark
A unique symbol, design, or distinct feature that identifies a brand, differentiating it from others.
Perceptual Maps
Visual tools used in marketing to plot consumer perceptions of brands, products, or services along two or more dimensions.
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