GM Is Trying to Decide If It Should Expand Its

question 107

Multiple Choice

GM is trying to decide if it should expand its operations into manufacturing motorcycles.Which type of growth strategy would this be classified as?

• A) related diversification
• B) forward integration
• C) unrelated diversification
• D) backward integration

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Definitions:

Public Opinion Polling

The process of surveying public opinion from a particular sample, used to infer the opinion or attitude of the population.

George Gallup

A pioneering American pollster and the founder of Gallup, Inc., known for developing modern survey techniques to gauge public opinion.

Literary Digest

A general interest magazine published in the United States in the first half of the 20th century, known for its failed prediction of the 1936 presidential election.

Census Bureau

A principal agency of the U.S. Federal Statistical System responsible for collecting and analyzing data about the American people and economy.