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"Perfect service for every customer" is considered an effective objective.
Relative Deprivation
A sociological theory that posits individuals feel deprived not on the basis of objective conditions, but by comparing their situation to that of others in their community or society.
Discrimination
Unfair or prejudicial treatment of people based on characteristics such as race, age, sex, or disability, rather than merit.
Attitudes
A settled way of thinking or feeling about someone or something, typically reflected in a person's behavior.
Behavior
The actions or reactions of an entity (often a person) in response to external or internal stimuli.
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