A __________ Structure Is Based on Autonomous Profit Centers

question 62

Multiple Choice

A __________ structure is based on autonomous profit centers.

• A) divisional
• B) matrix
• C) conglomerate
• D) team

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Definitions:

Micromarketing

Tailoring products, services, and marketing campaigns to suit the tastes and preferences of specific local markets or customer segments.

Mass Customization

A production and marketing technique that combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production.

Salient Attributes

Features or aspects of a product or service that are most noticeable and important to the consumer.

Positioning Method

The strategy used by a company to differentiate its products or services from its competitors' and to occupy a specific place in the minds of the target market.