Kodak Has Decided to Change Its Business Focus from the Traditional

question 48

Multiple Choice

Kodak has decided to change its business focus from the traditional picture taking and printing business to digital imaging.This is a change in __________.

• A) strategy
• B) structure
• C) technology
• D) people

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Definitions:

Primary Data

Data collected firsthand by the researcher for a specific research purpose, through surveys, interviews, or experiments.

Sample Frame

A list or database from which a statistical sample is drawn for a research or survey.

Survey Research

A research method involving the collection of information from a sample of individuals through their responses to questions.

Content Analysis

A research technique used to systematically analyze the content of communication materials, such as texts, media, and documents, to identify patterns or themes.