Examlex
Perception is the process of:
Bullwhip Effect
Erratic shifts in orders up and down the supply chain.
Information Flows
The movement or exchange of information within an organization or between entities, facilitating decision-making and operations.
Shipments
The process of transporting goods from one location to another.
Bullwhip Effect
The phenomenon in supply chain management where small fluctuations in demand at the retail level cause increasingly larger fluctuations in demand at the wholesale, distributor, and manufacturer levels.
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