Examlex
A budget is a planned quantitative allocation of resources for specific activities.
Retail Coupons
Discounts offered to consumers in the form of printed or digital coupons to encourage purchases at retail stores.
Consumer Sales Promotion
A promotion that includes free samples, coupons, contests, and demonstrations to consumers.
Cooperative Advertising
A cost-sharing arrangement between manufacturers and retailers to cover the cost of advertising the manufacturer's products.
National Advertising
Advertising campaigns that are spread across a country, targeting a national audience, often used by brands to reach a large consumer base.
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