Compaq Has Been Extremely Successful in Selling Its Computers Through

question 72

Multiple Choice

Compaq has been extremely successful in selling its computers through retailers like hhgregg and Best Buy.Which of the following levels of customer involvement does this represent?

• A) make-to-stock
• B) assemble-to-order
• C) make-to-order

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Definitions:

Building Contractor

A professional or company responsible for the construction of buildings or similar large-scale projects, overseeing the execution from planning to completion.

Direct Marketing Channel

A distribution approach where businesses market and sell products directly to consumers without intermediaries.

Intermediaries

Entities or people who act as middlemen in the distribution channel between producers and consumers, facilitating the sale of products.

Buyer and Seller

The two parties involved in a transaction where goods or services are exchanged for money or other compensation.