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Why Are Some Companies (Such as Apple)innovative When It Comes

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Essay

Why are some companies (such as Apple)innovative when it comes to changing products and processes,while others (such as Eastman Kodak)are slow to innovate and change?


Definitions:

Formality Stairway

A theoretical framework that categorizes communication styles according to their level of formality, from casual to highly formal.

Transmittal Message

A brief formal message that accompanies a document or package, detailing the contents and purpose of the enclosed materials to the recipient.

Preview Section

A portion of a document or presentation that provides a brief overview or glimpse of the content that follows.

Report Writer

A software tool or application designed to assist in creating structured reports with data, text, and graphics.

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