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Adaptive expectations theory:
Marketing Function
The role within a company involved with identifying and meeting the needs and wants of customers through product development, pricing, promotion, and distribution.
Generating Demand
Generating Demand involves creating interest or desire for a product or service through marketing strategies, initiatives, and activities, aiming to increase sales and market presence.
Statistical Quality Control
The use of statistical methods to monitor and control a process to ensure that it operates at its full potential.
Just-In-Time
A lean manufacturing strategy aimed at reducing inventory and carrying costs by producing or procuring goods only as needed.
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