A Firm's Attempt to Continually Acquire Information on Events Occurring

question 6

Multiple Choice

A firm's attempt to continually acquire information on events occurring outside its organization in order to identify and interpret potential trends is called _____.

• A) external planning
• B) external contingencies
• C) environmental scanning
• D) internal contingencies
• E) external marketing resources

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Definitions:

Positive Words

Words that convey a positive tone, often associated with optimism, encouragement, or praise.

Negative Words

Words that convey a negative connotation or describe something undesirable or unfavorable.

Drug Tolerance

A state resulting from repeated drug exposure where an individual becomes less responsive to a drug over time, necessitating larger doses to achieve the same effect.

Classical Conditioning

Gaining understanding through linking an environmental stimulus with a stimulus that occurs inherently.