Perceptual Maps Are Best Used by Sports Marketers to Examine

question 24

Multiple Choice

Perceptual maps are best used by sports marketers to examine _____.

• A) positioning
• B) segmentation
• C) awareness
• D) targeting
• E) none of the above

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Definitions:

Surprise Value

The significance or impact of an unexpected event, which can greatly influence learning and memory processes.

Overshadowing

A phenomenon in classical conditioning where a more salient stimulus prevents the learning of a less salient one.

CS Preexposure Effect

A phenomenon in classical conditioning where prior exposure to the conditioned stimulus without the unconditioned stimulus can inhibit the formation of a conditioned response.

Potentiation

Potentiation refers to the increase in strength of nerve impulses along pathways that have been used previously, either short-term or long-term.