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According to the Text,for Sports Marketers Engaged in the Strategic

question 21

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According to the text,for sports marketers engaged in the strategic sports marketing process,two common goals are attracting more fans and keeping them.Benefit segmentation lies at the heart of these two objectives.


Definitions:

Managerial Firefighting

The practice where managers spend a disproportionate amount of time addressing urgent problems rather than focusing on strategic planning and prevention.

Crisis Management

The process of planning for and responding to unexpected and potentially harmful events, aiming to minimize damage and recover quickly.

Strategic Planning

A systematic process for envisioning a desired future and translating this vision into broadly defined goals or objectives and a sequence of steps to achieve them.

Performance Pyramid

The performance pyramid is a strategic tool used for assessing various levels of performance within an organization, from individual up to the overall corporate level.

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