Explain the Market Selection Decisions of Segmentation,target Markets,and Positioning

question 13

Essay

Explain the market selection decisions of segmentation,target markets,and positioning.

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Definitions:

Experiential Intelligence

Relates to the ability to apply past experiences and knowledge effectively to new and different situations.

Contextual Intelligence

The ability to understand and adapt to the situational context or environment one is in.

Intelligence Quotient

A measure of a person's cognitive abilities and intellectual potential compared to a statistical norm, typically assessed by standardized tests.

William Stern

A psychologist best known for developing the concept of the intelligence quotient or IQ.