_____ Segmentation Is Simple but Powerful in the Sport Marketing

question 28

Multiple Choice

_____ segmentation is simple but powerful in the sport marketing industry,and is closely associated with the statement "rooting for the home team."

• A) Behavioral
• B) Socioeconomic
• C) Demographic
• D) Geographic
• E) None of the above

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Definitions:

Residual Income

The amount of income that an individual or company retains after accounting for all operating expenses and cost of capital.

Operating Assets

Assets that are used by a company in its daily operations to generate revenue, excluding any investment or non-operational assets.

Net Operating Income

The profit derived from a company's regular business activities, excluding deductions of interest and taxes.

Return On Investment

A performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of a number of different investments.