Brand Loyalty Is One of the Most Important Concepts for the Sports

question 5

True/False

Brand loyalty is one of the most important concepts for the sports marketers because it refers to repeat purchases of one brand over others.

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Definitions:

Lean Production

A manufacturing philosophy that emphasizes the minimization of waste and maximization of efficiency within the production process.

Competitive Advantage

Allows an organisation to deal with market and environmental forces better than its competitors.

Service Quality

An assessment of how well a service meets or exceeds customer expectations.

Customer Service

The assistance and support provided by a company to those who buy or use its products or services.