Branding Is Used to _____

question 14

Multiple Choice

Branding is used to _____.

• A) differentiate a brand from its competitors
• B) increase tangibility
• C) avoid trademark infringement
• D) increase trademark blending
• E) protect players from getting lost in the dark

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Definitions:

Ingroup Bias

The tendency to favor members of one's own group over those in other groups.

Social Comparison

The process of comparing oneself to others in order to evaluate one's own abilities, status, or situation.

Cautious

Describes a behavior characterized by careful foresight to avoid potential risks or dangers.

Extraversion

A personality trait characterized by outgoingness, high levels of sociability, and a preference for social interaction.