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You are a current sales/marketing executive for AND ONE athletic shoe company.The company has seen tremendous growth with their basketball shoe product line,and now you want to branch out into other athletic shoeware.Choose a major U.S.sport (football,baseball,basketball)and apply the new product development process.
Reinforcers
Reinforcers are stimuli that increase the likelihood of a behavior being repeated, and can be positive (adding something desirable) or negative (removing something undesirable).
Desired Response
The specific outcome or behavior that a researcher or practitioner aims to elicit in a particular setting or study.
Negative Reinforcement
A stimulus that, when removed after a specific behavior, increases the likelihood of that behavior being exhibited again.
Unpleasant Stimulus
A negative or disagreeable input or event that affects an individual's mental or physical state.
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