The Creation of a Large Pool of Ideas for Potential

question 17

Multiple Choice

The creation of a large pool of ideas for potential new products is the primary goal of _____.

• A) idea generation
• B) idea screening
• C) concept development
• D) prototype development
• E) concept screening

---

Definitions:

Cultural Fads

Short-lived trends or crazes that are enthusiastically embraced by a particular culture or social group.

Customer Insights

Deep understandings about consumer behaviors, preferences, and needs that inform marketing strategies and product development.

Ethnographic Research

A qualitative research method focused on studying cultures and communities through immersion in the field to understand behaviors and social patterns.

Insight Information

Valuable knowledge gained through analysis of data, which can inform strategic decisions and actions.