The Promotion Mix Is Composed of All the Following EXCEPT

question 21

Multiple Choice

The promotion mix is composed of all the following EXCEPT _____.

• A) advertising
• B) sales promotion
• C) propaganda
• D) public or community relations
• E) sponsorship

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Definitions:

Interest Rate on Savings

The percentage yield paid by financial institutions to deposit account holders on the balances in their savings accounts.

Substitution Effect

The change in consumption patterns due to a change in the relative prices of goods, leading consumers to substitute one product for another.

Income Effect

Economic principle that describes how a change in an individual's income affects their purchasing behavior.

Interest Rate

The percentage charged on a loan or paid on savings over a certain period of time, essentially the cost of borrowing money or the reward for saving.