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List and discuss the elements of the communication process.
Marketers
Professionals involved in the process of promoting, selling, and distributing a product or service to consumers.
Behavioral Economists
Scholars who examine how psychological, cognitive, emotional, cultural, and social aspects influence the economic choices made by individuals and institutions.
Preferences
The subjective tastes and desires of individuals or groups, influencing their choices among various goods, services, or outcomes.
Framing
The way information is presented to influence decision-making and judgment.
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