Source Credibility Refers to _____

question 25

Multiple Choice

Source credibility refers to _____.

• A) power
• B) expertise and trustworthiness
• C) attractiveness
• D) exposure rate
• E) the repetition factor

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Definitions:

Acknowledge

The act of recognizing or admitting the existence, truth, or validity of something.

Assumptive Close

A sales technique where the seller assumes that the buyer has decided to make a purchase and moves forward with finalizing the sale, often by discussing next steps or payment options.

Purchase Decision

The process by which a consumer decides whether to buy a product or service, often influenced by factors such as need, desire, price, and brand loyalty.

Final Commitment

The ultimate agreement or decision made by a person or organization, often after a period of negotiation or consideration.