_____ Addresses Two Basic Questions About the Channel (Medium)of Communication

question 12

Multiple Choice

_____ addresses two basic questions about the channel (medium) of communication.

• A) Comparative advertising
• B) Slice-of-life advertising
• C) Scientific advertising
• D) Media strategy
• E) Promotional strategy

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Definitions:

Themes

Recurring subjects, motifs, or ideas in a piece of literature, art, or music that help to develop and inform the work's major messages.

Short-Term Memory

The capacity for holding a small amount of information in an active, readily available state for a short period of time.

Spoken Sentence

A group of words that is complete in itself, typically containing a subject and predicate, conveyed orally.

Eyewitness Testimony

Evidence provided by individuals who were present during an event, offering their personal accounts of what they observed.