The Number of Times a Person or Household Is Exposed

question 14

Multiple Choice

The number of times a person or household is exposed to a communication vehicle is called _____.

• A) reach
• B) frequency
• C) exposed rate
• D) the repetition factor
• E) the novelty factor

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Definitions:

ENTER Key

A keyboard key used to submit information to a program or trigger a command.

Web Address

A unique string of characters that identifies a specific resource on the internet, typically leading to a webpage.

Complimentary Close

A complimentary close is a polite phrase used to end a letter or email, such as "Sincerely" or "Best regards."

Business Letter

A formal document used for communication between companies, or between a company and its clients, suppliers, or other external parties, adhering to a standard format and tone.