List and Describe the Five Elements of Indirect Sponsorship Objectives

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The Answer is 1.Awareness: most basic objective of the sponsor is to generate recognition of its products and services,product lines,or corporate name.
2.Competition: a primary objective of the sponsor is to meet or stamp out its competitor. Many corporations are not interested in sponsorship,but cannot afford to let their competitor get any more of an edge on sponsorship recognition.
3.Reaching Target Markets: allows corporations to reach certain people who are attracted to sports.These sports events represent a natural forum for psychographic segmentation of consumers.
4.Building Relationships: building long-term relationships with corporate and sports entities has become a prime objective in sponsorship,especially in professional and big time collegiate athletic community.This is done on an expensive level with prices exceeding the hundreds of thousands of dollars.
5.Image Building: perhaps the most important reason for sponsorship of a sports entity.This is a two-way process for both the sponsor organization and the sports entity-the organization associates itself and/or its brands with the positive image generated by the unique personality of the sporting event.

List and Describe the Five Elements of Indirect Sponsorship Objectives

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