In Answering the Question "Which Customers Are Most Likely to Click

question 11

Multiple Choice

In answering the question "Which customers are most likely to click on my online ads and purchase my goods?", you are most likely to use which of the following analytic applications?

• A) customer profitability
• B) propensity to buy
• C) customer attrition.
• D) channel optimization

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Definitions:

Entrenched Meanders

River meanders that have cut deeply into the landscape, often in a canyon form, showing a history of flowing through a relatively stable channel for an extended period.

Distributaries

Branches of a river that flow away from its main course, typically seen in delta regions where the river splits into several smaller channels near its mouth.

Alluvial Fans

Cone-shaped deposits of sediment crossed and built up by streams, typically found at the base of mountain ranges where a river exits a steep valley.

Upper Mississippi

Refers to the portion of the Mississippi River that flows from its headwaters to the confluence with the Missouri River.